Model
Hick's Law
quote
Another way to help combat analysis paralysis is to limit choice, because the more choices you have, the harder it is to choose between them. In the early 1950s, psychologists William Hick and Ray Hyman separately conducted a number of experiments to try to quantify the mathematical relationship between the number of choices given and how long it takes to decide. They found that a greater number of choices increased the decision time logarithmically, in a formulation now known as Hick's law.
From
Chapter:
Anything That Can Go Wrong, Will
Section:
Too Much Of A Good Thing
