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Trojan Horse

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You're probably familiar with the mythical tale of the Trojan horse, a large wooden horse made by the Greeks to win a war against the Trojans. The Greeks couldn't get into the city of Troy, and so they pretended to sail away, leaving behind this supposed parting gift. What the Trojans didn't know is that the Greeks also left a small force of soldiers inside the horse. The Trojans brought the horse into the city, and under the cover of night, the Greek soldiers exited the horse and proceeded to destroy Troy and win the war.

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Chapter:

Dealing With Conflict

Chapter:

Where's The Line?

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Arms race
Game Theory
Prisoner's Dilemma
Nash Equilibrium
Tit-For-Tat
Reciprocity
Commitment
Liking
Social Proof
Scarcity
Authority
Social Norms Versus Market Norms
Ultimatum Game
Distributive Justice
Procedural Justice
Appeal To Emotion
Fear, Uncertainty, And Doubt (FUD)
Straw Man
Ad Hominem
Dark Patterns
Trojan Horse
Bait And Switch
Potemkin Village
Mutually Assured Destruction (MAD)
Deterrence
Carrot And Stick
Containment
Quarantine
Flypaper Theory
Domino Effect
Slippery Slope Argument
Broken Windows Theory
Gateway Drug Theory
Loss Leader Strategy
Appeasement
Red Line
Nuclear Option
Zero-Tolerance Policy
Call Your Bluff
War Of Attrition
Hollow Victory
Guerrilla Warfare
Generals Always Fight The Last War
Punching Above Your Weight
Endgame
Exit Strategy
Hail Mary Pass
Burn The Boats
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