Dark Patterns

Influence models like those we've been discussing in the past two sections can also be dark patterns when they are used to manipulate you for someone else's benefit (like at the casino). The name comes from websites that organize their sites to keep you in the dark through using disguised ads, burying information on hidden costs, or making it really difficult to cancel a subscription or reach support. In short, they use these types of patterns to manipulate and confuse you.