However, most situations, including most negotiations, are not zero-sum. Instead, most have the potential to be win-win situations, where both parties can actually end up better off, or win. How is this possible? It's because most negotiations don't include just one term, such as price, but instead involve many terms, such as quality, respect, timing, control, risk, and on and on.
Chapter:
Becoming One with Nature
Section:
Order Out Of Chaos